Steve Jobs Announces Think Different Campaign

Dear Business Leader,

It's stunning how the public sees conflict as arguments, things that happen in court, or divorces. It kind of confirms why we still have so many problems too. Few realize turning a company around is simply looking at the conflict, but Steve Jobs did!

Weeks after coming back to Apple, Steve Jobs is announcing their revised strategy to save Apple from what appeared certain death. Rumor is, according to Carmine Gallo, they had 90-days of solvency left. What Jobs announces is MAC's Think Different campaign, and if you're older than 30, you know where this campaign has taken its ride to: one-trillion!!

 

Reference:

Carmine Gallo shared this video in his article on Forbes.com: https://www.forbes.com/sites/carminegallo/2018/08/05/steve-jobs-asked-one-profound-question-that-took-apple-from-near-bankruptcy-to-1-trillion/#53fc783f9c2f

Lead Photo: BrandChannel is the brand agency creating the campaign: https://www.brandchannel.com/2016/06/08/apple-simplicity-ken-segall-060816/

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